Online courses · Baking courses · Edinburgh
Proof Bread School
Online sourdough and bread-baking courses, taught step by step by a working baker, for home bakers who want a loaf they are proud of.
The website
Online courses
Spaced Didone · Prata and Roboto
A widely spaced high-contrast serif, two-tone headings, thin outline buttons and a warm crust-coloured band.
Takes nervous and flat-loaf home bakers to a sourdough they’re proud of, step by step, with online courses.
Its look was chosen from a study of the 11 best websites for an online bread-baking school.
Its pages
The brand kit
Logo, colours, type and voice
Colours
- Primary#22464F
- Accent#D4923F
- Background#FFFFFF
- Surface#F6F2EC
- Text#12151B
Headings
Prata
Aa Bb Cc 0123456789
Body
Roboto
Aa Bb Cc 0123456789
Voice
A patient baker beside you at the counter: plain words, real quantities, no fuss.
Tone
- warm
- practical
- encouraging
Written for
- Home bakers
- Complete beginners
- Bakers whose loaves come out flat
Services
- Sourdough
- Sourdough starters
- Enriched doughs
- Bread shaping and scoring
What it leads with
- Fifteen years at the ovens of a working bakery
- Written lessons you can keep open on the counter while you bake
- A free course to start your first sourdough starter
Landing pages
2 landing pages
Emails
6 emails
Campaigns
- CampaignBake real sourdough at your own counter
- CampaignLearn at your own pace
- CampaignQuestions before you enrol
Sequence: Welcome to Proof Bread School
- Email 1 of 3Welcome to Proof Bread School
- Email 2 of 3Baking taught plainly, step by step
- Email 3 of 3Bake your best loaf yet
Email signature
Social and ads
2 films and 17 graphics
Films for social
▶ Play15 second film · PhotographsBake real sourdough at your own counter
▶ Play30 second film · AnimatedFind the course that fits your bake
Feed posts
Square post1080 × 1080
Square post1080 × 1080
Portrait post1080 × 1350
Square post1080 × 1080
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Stories
Covers and link shares
Display banners
Bake real sourdough at your own counter
15 second film · Photographs. Made in 5 shapes, one for every feed:
Find the course that fits your bake
30 second film · Animated. Made in 5 shapes, one for every feed:
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