ONE NUMBER TO WATCH
One pool, one number.
Sending, checking addresses and writing with AI all draw from one pool of credits, so there's one number on your dashboard to watch instead of three.
No per-contact fees
Checks and AI writing share the pool
Priced in US dollars, month to month
THE PROBLEM WITH PER-EVERYTHING PRICING
Most bills shouldn't need a decoder ring.
Most platforms charge per contact, then add a fee for every feature, then tack on an add-on for the thing you actually needed. By the time the invoice arrives, you're doing math instead of marketing.
You didn't start your business to reconcile three different meters — one for sends, one for checking your list, one for anything AI touches. You started it to reach your customers.
Big Bold Marketing runs on one pool instead. Sending, checking and AI writing all draw from it, and that's the whole system.
HOW CREDITS WORK
Four moves, one pool.
Every one of these draws from the same monthly balance, so there's nothing extra to track.
Check your list
Verifying addresses before you send uses credits from your pool, so a bad address never costs you a wasted send.
Write with AI
Ask for a subject line, an opening or a full draft — it pulls from the same balance as everything else you do.
Send the campaign
The same pool again, with no surcharge for a fancier design and no fee per contact.
Watch one number
Your reports show exactly what's left in your pool, all month long.
IN DETAIL
Three places the pool shows up.
Here's exactly where your credits go, and why there's only one number to watch.
ONE POOL, ONE NUMBER
Every send draws from the same pool.
Open the editor, build your campaign and hit send. There's no per-contact fee stacked on top and no surprise charge for a fancier template.
Your balance is the one number to watch: sending, address checks and AI writing all draw from it, and your plan includes credits every month.
No per-contact fees
No charge for design or templates
Your balance is emails left to send
One pool for everything.
Address checks and AI writing draw from the same pool as your sends, so there's one number to watch, not three.
Clean a list before a big send, ask the AI for three subject lines to test, then send the campaign. It's all the same balance moving.
Checks use the pool
AI writing uses the pool
Sends use the pool
One balance, no separate meters
The essentials on every plan.
Every plan runs the same drag-and-drop editor, the same AI writing help, the same checked sending and the same reports. Bigger plans add more credits each month, and can add more of the platform.
A side hustle sending a monthly newsletter needs far fewer credits than a shop blasting weekly promos to a growing list. Pick the plan that fits how often you send; Pricing shows what each one includes.
Same editor on every plan
Same checked sending on every plan
Same reports on every plan
More credits on bigger plans
WHAT IT MEANS FOR YOU
One balance means no surprises.
Budgeting for email shouldn't take a spreadsheet of its own.
One line on your budget
Your credit balance is the only number you need to check each month — no separate invoices to reconcile.
Clean lists, no surprise bill
Checking addresses pulls from the same pool as sending, so tidying your list before a big campaign never shows up as an extra charge.
AI help that doesn't cost extra
Ask for a subject line or a full draft and it draws from your pool like any other send, never a separate fee.
Easy to budget, easy to grow
Watch one balance move, and move up a plan when you need more.
Plan around your pool
Check your balance before a big seasonal send, so you top up calmly instead of guessing mid-campaign.
COMPARED
A typical platform vs. Big Bold Marketing.
A typical email platform
- Per-contact fees. Your bill grows every time your list does.
- A separate charge for verification.
- An extra fee for AI writing.
- Several meters to track.
- A bill that shifts with which features you use.
Big Bold Marketing
- One credit pool. List size alone doesn't add a line to your bill.
- Checks draw from the same pool as sends.
- AI writing draws from the same pool, too.
- One number: your credit balance.
- One plan price each month.
QUESTIONS
Credits, answered.
How do credits work?
Your plan includes credits each month. Sending, checking addresses and writing with AI all draw from that one pool, so you only ever watch one number.
Does checking my list cost extra?
No. Verifying addresses draws from the same credit pool as sending, so cleaning your list before a big campaign doesn't add a new line to your bill.
Does writing with AI cost extra?
No. Ask for a subject line, an opening or a full draft and it draws from the same pool as everything else you send.
What happens when my credits run low?
Move to a plan with more monthly credits whenever your sending grows. Sending, address checks and AI writing draw from the same pool on every plan, and a bigger plan fills it with more each month.
Which plan should I pick?
Pick the plan whose monthly credits match how often you send and how big your list is. Compare them on our pricing page before you decide.
Is pricing in US dollars?
Yes. Every plan is priced in US dollars, and you pay month to month.
Will sending to a dirty list waste my credits?
No. Every address is checked against its mail server before a campaign goes out, so dead mailboxes and dead domains never enter a send in the first place.
Am I locked into a contract?
No. Every self-serve plan runs month to month. Change plans whenever you like, and your new credit allowance starts right away.
WORKS WITH
Credits meet the rest of the toolkit.
Every one of these draws from the pool you already know.
Every address checked
Each address is checked at the mailbox before it ever reaches a campaign, and that check pulls from your pool, not a separate budget.
AI email design
Get a full campaign designed from a one-line brief, written in your brand's voice, drawing from the same pool as a send.
See how AI designs your campaignsHonest reporting
Watch your credit balance move alongside real opens, clicks and bounces, with human opens counted separately from automated ones.
See what gets reportedSending domains, handled
Every credit sends from a domain registered, authenticated and hosted for you, with zero DNS records to touch.
See how domains get set up
One balance. Zero guesswork.
Every send, every check, every AI draft pulls from the same pool, so budgeting for email takes one glance, not a spreadsheet.
See why Big Bold Marketing keeps your credits simple