PRICING, PLAIN AND SIMPLE
Straightforward pricing, no surprises
Five self-serve plans, priced in US dollars, month to month. Start with what you need and move up whenever you're ready.
Priced in US dollars, month to month
Every address checked before you send
Your own sending domain, set up for you
Five plans, one simple deal
Every plan comes with the essentials: the drag-and-drop editor, AI writing help, checked addresses and your own sending domain. Each plan below shows how many credits it includes each month and what else comes with it.
Pick the credit pool that matches your list. Scroll past the self-serve plans for done-for-you pricing.
Do it yourself
Use the platform yourself, at your own pace.
Starter
For solo senders getting started
$89/ month
25,000 credits included each month
- Drag-and-drop campaign builder with AI content
- Audience list management & segmentation
- Triple-verified list cleaning
- Full DNS authentication — SPF, DKIM & DMARC
- Traffic governance — every domain at a natural pace
- Real-time deliverability & engagement analytics
- A/B variations + geographic & device reporting
- Email & chat support
Growth
For small teams finding traction
$179/ month
50,000 credits included each month
- Drag-and-drop campaign builder with AI content
- Audience list management & segmentation
- Triple-verified list cleaning
- Full DNS authentication — SPF, DKIM & DMARC
- Traffic governance — every domain at a natural pace
- Real-time deliverability & engagement analytics
- A/B variations + geographic & device reporting
- Email & chat support
Professional
For growing businesses
$379/ month
100,000 credits included each month
- Drag-and-drop campaign builder with AI content
- Audience list management & segmentation
- Triple-verified list cleaning
- Full DNS authentication — SPF, DKIM & DMARC
- Traffic governance — every domain at a natural pace
- Real-time deliverability & engagement analytics
- A/B variations + geographic & device reporting
- Email & chat support
Scale
For high-volume senders
$499/ month
250,000 credits included each month
- Drag-and-drop campaign builder with AI content
- Audience list management & segmentation
- Triple-verified list cleaning
- Full DNS authentication — SPF, DKIM & DMARC
- Traffic governance — every domain at a natural pace
- Real-time deliverability & engagement analytics
- A/B variations + geographic & device reporting
- Email & chat support
Enterprise
For 500k-per-month senders
$1,199/ month
500,000 credits included each month
- Drag-and-drop campaign builder with AI content
- Audience list management & segmentation
- Triple-verified list cleaning
- Full DNS authentication — SPF, DKIM & DMARC
- Traffic governance — every domain at a natural pace
- Real-time deliverability & engagement analytics
- A/B variations + geographic & device reporting
- Email & chat support
Done for you
We plan, write, design and send your campaigns for you.
Basic Management Plan
Send up to 100,000 emails per month
$399/ month
Up to 100,000 emails a month
Talk to us about Basic Management PlanPremium Managed Campaigns
Send from 250,000 to 500,000 emails per month
$1,199/ month
Up to 500,000 emails a month
Talk to us about Premium Managed CampaignsIncreased Demand Managed Campaigns
Send up to 2.5M emails per month
$5,199/ month
Up to 2,500,000 emails a month
Talk to us about Increased Demand Managed CampaignsHigh Volume Managed Campaigns
$10,199/ month
Up to 5,000,000 emails a month
Talk to us about High Volume Managed CampaignsOutgrowing your plan? Switch up or down any time and your next bill simply reflects it.
WHAT YOU GET, EVERY TIME
Every plan includes the essentials
The tools every campaign needs come with every plan. Bigger plans add more credits, and can add more of the platform.
AI email design, from one line
Give it your offer and your audience. Get back a complete email — hero, offer band, proof and footer — in your brand.
See how AI email design worksEvery address checked first
Each address is checked with its own mail server before a campaign reaches it, so dead addresses never count against you.
See how verification worksYour own sending domain
We register it, set up its authentication and host it. You never touch a DNS record.
See how domains are handledLists, segments and sign-up forms
Import any spreadsheet, map the columns once, then follow up with the people who clicked or didn't open.
See how lists and segments workLanding pages on your domain
Every campaign can carry a landing page built from the same brief, live on the domain that sent the email.
See landing pages in actionReports you can believe
Every open is counted as human or automated, in separate columns, live from your very first send.
See what reporting shows youHOW CREDITS WORK
One pool, one number to watch
Credits cover everything you send and everything we check or write for you. No separate counters, no surprise overages.
No per-contact fees
Sending draws from your plan's monthly credits, with no fee per contact.
Checking addresses draws from it too
Verifying your list against its mail servers draws from the same pool, before a single campaign goes out.
AI writing pulls from the same pool
Ask for a full campaign or just a subject line — it's the same credits, not a separate add-on.
Move to a bigger plan any time
Outgrowing your credits? Change plans whenever you like and the new pool applies right away.
THE COMPARISON
The old way nickel-and-dimes you
Typical email pricing hides costs behind tiers, add-ons and exchange rates. Here's the difference, plan for plan.
| What you're comparing | A typical platform | Big Bold Marketing |
|---|---|---|
| Contracts | Annual contract often required | Month to month, cancel any time |
| Sending domain | You configure the DNS records yourself | Set up and hosted for you |
| Address verification | An extra cost or a separate tool | Checked before every send, included |
| AI writing help | A separate paid add-on | Included, from the same credit pool |
| Open reporting | Bot and human opens counted together | Human opens reported separately |
| Feature access | Basic tools locked behind higher tiers | One login for all of it |
| Usage limits | Separate caps for contacts and sends | One credit pool for everything |
BEFORE YOU SIGN UP
Straight answers, before you commit
Can I cancel any time?
Yes. Every plan runs month to month with no contract. Cancel whenever you like and you won't be billed again.
What exactly is a credit?
It's what everything here runs on. Your plan includes credits each month, and sending, checking addresses and writing with AI all draw from that one pool, so you only ever watch one number.
What happens to credits I don't use?
Your credit pool resets with your monthly billing cycle, ready for your next campaign. There's no balance to carry over or track.
Can I change plans as my list grows?
Yes. Move up or down whenever your list changes size, and your next bill reflects the new plan right away.
Is this priced in US dollars?
US dollars, always. No conversion at checkout and no surprise exchange rate on your statement.
What happens to my existing list when I sign up?
Import it with the built-in importer, and every address is checked with its mail server before it ever reaches a campaign.
Is there a setup fee for my sending domain?
No. Your sending domain is registered, authenticated and hosted as part of your plan, with nothing for you to configure.
How is a managed plan different from a self-serve plan?
On a managed plan, we build, write, design and send your campaigns for you, billed monthly like any other plan. You stay in control of your list and your message.
Does switching plans affect my subscribers' consent?
No. Your consent records and unsubscribe history, which every sender in the United States keeps under the CAN-SPAM Act, stay exactly as they are when your plan changes.
What if I need more credits partway through the month?
Move to the plan above whenever you need to. Your new credit pool applies right away, with no need to wait for renewal.
Pick your plan and start today
Month to month, in US dollars, and you can move up whenever you need more.
See why Big Bold Marketing is worth every credit