EMAIL MARKETING FOR HEALTH & WELLNESS PRACTICES
Email that keeps your wellness practice fully booked
Recall reminders, seasonal health campaigns and booking links that go out in your voice, checked, verified and sent from your own domain, so patients act instead of forgetting.
Priced in US dollars, month to month
Every address checked before you send
Your own sending domain, set up for you
WHAT YOU WANT YOUR EMAILS TO DO
The things you actually want your marketing to do
Not fancier email. A full schedule, patients who come back for their next visit, and fewer empty slots on a Tuesday afternoon.
A full book through every season
Cold and flu season brings a rush of enquiries. Summer brings sprains, strains and sore backs. Both are easier to handle when a recall reminder already sits in someone's inbox, timed to when they're due back.
Set it once and every patient who's six weeks, three months or six months overdue gets a nudge in your voice, with a link straight to a booking time.
Patients who actually come back for check-ups
A reminder tied to when each patient is due, not a generic blast, brings people back for the adjustment, cleaning or follow-up they were going to put off.
Every enquiry answered, and tracked
New-patient questions land in one inbox sorted by campaign, with a stage beside each one: enquired, booked or lost, so nobody falls through the cracks.
A website where new patients can book
Your hours, your services and live availability, on a website written and designed for your practice, so an enquiry at 9 pm turns into a booking, not a missed call.
More referrals from patients already glad they came
A short thank-you email after a course of treatment, with a line asking patients to pass your name along, costs nothing and asks for the one thing referrals need: a nudge.
CAMPAIGNS BUILT AROUND YOUR CALENDAR
Campaigns timed to your busiest seasons
Health and wellness has its own calendar: January resets, spring tune-ups, flu season, the holiday rush. Here's what to send and when.
The January reset
Send it the first week back: a short note about setting the year's health goals, with a direct link to book the assessment people keep meaning to make.
Spring tune-up, before summer
Golf, gardening and the dock all come back before people's bodies are ready. A pre-season campaign in April gets ahead of the sprains.
Mental Health Week
A May newsletter with two or three practical self-care tips and an easy booking link, timed to the week mental health is already on everyone's mind.
Cold and flu season check-in
As the weather turns, a short email on staying well through the season brings in people who've been meaning to book but needed the reminder.
Back-to-school posture check
September brings longer desk hours and backpacks. A campaign about posture and ergonomics for kids and desk workers alike fills September's quieter slots.
Holiday gift certificates
December's a natural fit for gift certificates: a massage, a wellness package or a first session, sent as a designed landing page people can buy from directly.
The overdue check-up nudge
A standing campaign that finds everyone past their usual interval and reminds them, gently, that it's been a while.
One line in, a finished campaign out: the January reset
You type one line: 'Remind patients it's a good time to book their New Year assessment.'
The brief pulls your logo, colors and the way you write from your brand settings, and builds a complete email: a hero, an offer band, a line of proof and a footer, ready for review.
The pre-send check reads the subject line, every link and the footer before it goes anywhere, so the only thing left for you to do is hit send.
Subject: Subject line
New Year Reset — campaign preview
Read more
THE FEATURES YOU'LL ACTUALLY USE
The tools that keep your chairs filled
Four features health and wellness practices lean on most, in plain terms.
AI EMAIL DESIGN
Emails that sound like your front desk, not a template
Tell it what you need: a recall push, a holiday note, a new-service announcement. It drafts a complete email in your brand's colors and your tone, whether that's clinical and calm or warm and chatty.
Edit anything directly, or just approve it and send.
Pulls your logo and colors automatically
Writes in the voice you set, once
Ready to send in minutes, not hours
ONLINE BOOKINGS
Patients book themselves, at a time you're actually free
List your services and your team, and patients see real openings on your own website instead of calling during a session.
Confirmation and reminder emails go out automatically from your own domain, so a booked slot stays booked.
Live availability, no back-and-forth calls
Confirmation and reminders sent automatically
Runs on your own domain, in your brand
SEGMENTS & FOLLOW-UP
Follow-up that starts the moment someone clicks
Save the people who clicked your last campaign, the people who opened but didn't act, and the people who didn't open at all, straight from the report.
Resend to the ones who missed it with a new subject line, instead of starting from scratch.
Builds lists from real campaign behavior
Resends automatically to people who missed it
One set-up, follows up for every future send
CAMPAIGN INBOX
Every reply, sorted by how close they are to booking
Replies to every campaign land in one inbox, grouped by campaign, with a stage beside each one: engaged, warm, hot, won or lost.
Add a task to any lead and follow it through without digging back through your regular email.
Sorted by campaign automatically
A stage on every lead, at a glance
Tasks keep follow-up from slipping
FROM SIGN-UP TO SENT
Four steps to your first campaign
No contracts, no DNS records to find, no waiting on a developer.
Create your account
Pick a plan priced in US dollars and set up your brand: logo, colors and the way you write.
Bring your patient list across
Import from a spreadsheet. Every column maps to a field, and every address gets checked with its mail server before it's used.
Your sending domain gets set up for you
Registered, authenticated and hosted, with nothing for you to configure. Your From address matches your practice.
Send your first campaign
Write a one-line brief, let it build the email, and send once the pre-send review gives it the all-clear.
QUESTIONS PRACTICES ASK
Questions health and wellness practices ask us
Is sending patient emails allowed under the US anti-spam law?
Yes, as long as you have consent, express or implied, and identify your practice clearly in every send. Every campaign includes an unsubscribe link, and we honor unsubscribes straight away, as the CAN-SPAM Act requires.
Will my current patient list come across in one piece?
Bring it in as a spreadsheet. The importer maps your columns to the right fields and reuses ones you already have, and if the upload gets interrupted, it picks up right where it stopped.
Will health and wellness emails actually land in the inbox?
Every address on your list is checked with its mail server before a campaign goes out, and your sending domain builds its reputation gradually with each inbox provider. That combination is what keeps mail landing in inboxes instead of spam folders.
Can patients book an appointment right from the email?
Yes. Link straight to your online booking page, where patients see real availability and book a time themselves, with confirmation and reminder emails sent from your own domain.
I don't have a website yet. Do I need one first?
No. Tell it a little about your practice and it writes and designs a complete website in your brand, including your services, hours and a contact page, live the same day.
Am I locked into a contract?
No. Plans are month to month, and you can start, pause or change whenever your schedule needs it.
Can Big Bold Marketing just run the campaigns for us?
Yes. Our managed plans plan, write, design and send your campaigns for you, month to month, if you'd rather spend that hour with patients instead.
Give your schedule the full book it deserves
Set up your brand, bring your list across, and send your first campaign this week.
See why wellness practices choose Big Bold Marketing