EMAIL MARKETING FOR REAL ESTATE AGENTS
Turn your contact list into your next listing.
Big Bold Marketing builds the new-listing emails, the open-house invites, the property pages and the follow-up that keep your name in front of buyers, sellers and the clients who already know you — priced in US dollars, month to month.
Every address checked before you send
Your own sending domain, set up for you
Priced in US dollars, month to month
WHAT YOUR MARKETING SHOULD BE DOING
Marketing that brings you listings, not just likes.
Five things your marketing should actually do, and what Big Bold Marketing handles for each one.
More sellers finding their way to you
A landing page for every neighborhood you farm turns 'what's my home worth' curiosity into a seller lead, saved straight to your list.
Open houses people actually show up to
Send the invite, the morning-of reminder and the 'still time to swing by' nudge from one campaign, built once and sent to the right streets.
Past clients who call you again
Closing-anniversary notes and seasonal market updates keep your name the one they remember when they're ready to move.
Buyer enquiries answered before they go cold
Every reply to a campaign lands in one inbox, sorted by listing, so a 'can I see it Saturday' never sits unread.
Proof your marketing earns its keep
See who opened your new-listing email, who clicked through to the gallery, and who's ready for a call back.
CAMPAIGNS BUILT FOR YOUR YEAR
Six sends that fit the way the market moves.
Real estate has a rhythm all its own: spring launches, open-house Saturdays, summer, closing day. Here's what to send and when.
The spring market launch
March and April bring the year's biggest wave of new listings and the buyers waiting for them. One campaign to your whole list — a market snapshot for your farm area, framed around what's new, what sold fast and what it's worth right now — puts you back in front of everyone at once.
Build it from a single brief and send it the same week, with the numbers pulled from your own patch of the city.
New listing, announced same day
A hero photo, the price, the address and a 'book your showing' button, out to your list the moment it's live.
The open-house countdown
An invite on Monday, a reminder Friday and a 'doors open at noon' nudge Saturday morning, all from one campaign.
Just sold in your neighborhood
A short note to everyone nearby: sold price, days on market, and a reminder that you know this street.
Closing-day anniversary
A one-year check-in to every past client: how their neighborhood's value has moved, and that you're still their agent.
Summer listings start now
A May send to your list about recreational and waterfront listings, timed for the weekends when holiday-home hunting begins.
A new listing, from brief to inbox, before lunch.
Subject: Subject
42 Elm Street — New Listing
Read more
Built from one line: the address and the open-house time.
Jennifer typed one line into the brief: '42 Elm Street, three-bed, open house Saturday 1 to 3.' Her brand settings already held her logo, her colors and the way she writes about a listing.
From that, the platform designed a complete email: a hero photo band, the price and details, a proof section built from her last three closings nearby, and a footer with her own signature — ready to send in minutes, not evenings.
Built in your brand, every time
A hero photo, price band and proof section, laid out for you
Sent from your own domain, checked before it goes
FEATURES REAL ESTATE AGENTS USE MOST
The four tools real estate agents use most.
Everything below comes from one brief and one brand: the email, the page it links to, the film that shows the property, and the inbox where the replies land.
WRITE LESS, SEND MORE
A listing email, written in minutes, not evenings.
Give the brief: the address, the price, the open-house time, what makes the place worth seeing. The platform designs the full email in your brand, from the hero photo through to your signature.
Change a line, swap a photo, or send it as it is. Either way, it's ready the same day the listing goes live.
One brief becomes a full, designed email
Your logo, colors and voice carry through automatically
Edit anything before you send
A PAGE FOR EVERY ADDRESS
A page for every listing, live on your own domain.
Every new listing gets its own page, built from the same brief as the email: photos, price, neighborhood details and a form to book a showing.
It lives on your own domain, the same one the email was sent from, so a buyer who clicks through never lands somewhere that looks like someone else's business.
Built from the same brief as the email
Photos, price and a showing-request form, laid out for you
Lives on your own domain, not a shared link
SHOW THE PROPERTY, DON'T JUST DESCRIBE IT
Show the property. Don't just describe it.
Turn a listing into a short property tour, a 15-second ad for a feed, or a square post for an open house, each one made in your brand with a voice, music and the price on screen.
Every film comes in five shapes, so the same tour fits a story, a feed post or a pin without re-cutting it yourself.
A property tour without booking a crew
Ads and posts in five shapes, ready for any feed
Your brand, voice and music carried through
NEVER MISS A REPLY
Every buyer reply, sorted and staged, so nobody slips through.
A reply to your open-house invite or your new-listing email lands in one inbox, sorted by the campaign it came from. Each lead carries a stage: engaged, warm, hot, won or lost, so you know who to call first.
Didn't hear back from half your list? Save the ones who didn't open and send them a new subject line, instead of starting from scratch.
Replies sorted by listing, not buried in one pile
A stage on every lead: engaged through to won
Resend to the people who didn't open, with a new line
GETTING STARTED
From sign-up to your first send, in one afternoon.
Four steps, start to finish. No DNS, no design file, no waiting on a developer.
Create your account
Sign up and add your brand — logo, colors and the way you write about your listings.
Bring your contact list
Import past clients, open-house sign-ins and online leads from a spreadsheet. Every address gets checked before it's ever sent to.
Describe your next listing
One line is enough: the address, the price, the open-house time. The platform designs the email and a matching page for it.
Send, then watch the inbox
Track opens and clicks as they happen, and find every reply waiting in one place, sorted by listing.
QUESTIONS AGENTS ASK
Your questions, answered plainly.
I already have a spreadsheet of past clients and leads. Can I bring it in?
Yes. The importer maps your columns to fields automatically and reuses the ones you already have, so nothing gets duplicated. If the upload gets interrupted, it picks up where it stopped.
Will my new-listing emails actually land in inboxes?
Your own sending domain is registered, authenticated and hosted for you, and it earns more sending volume gradually as inbox providers trust it. Across the network, 99.7% of mail gets delivered.
Do I need design skills to send something that looks professional?
No. Give the brief — the address, the price, the open-house time — and the platform designs the full email in your brand: hero photo, price band, proof and footer.
Can I get a page for just one listing, not a whole website?
Yes. A landing page is built from the same brief as the email, with photos, price and a showing-request form, live on your own domain the day the listing goes up.
What happens when a buyer replies to my open-house email?
It lands in your campaign inbox, sorted by listing, with a stage next to it: engaged, warm, hot, won or lost. You can add a task to any of them so a reply never sits unanswered.
Am I locked into a contract?
No. Plans run month to month in US dollars, and you can stop whenever your listing load changes.
Is there anything about consent I need to know before I email my list?
Under the CAN-SPAM Act, you need consent to email someone — implied consent covers an existing relationship like a past client, express consent covers everyone else — along with clear sender details and a working unsubscribe, which the platform includes on every send.
What if I'd rather have someone else run my campaigns?
Our managed plans write, design and send your campaigns for you, month to month, including your market updates, listing announcements and follow-up.
Your next listing deserves an inbox like this.
Built in your brand, checked before it sends, priced in US dollars, month to month.
See why real estate agents choose Big Bold Marketing