EMAIL MARKETING FOR TRADES & HOME SERVICES
Email that keeps your schedule booked solid.
Big Bold Marketing is email marketing built for American plumbers, electricians, HVAC techs, roofers, landscapers and every home service pro: campaigns that bring in the call, a website that explains the job, films that show the work and every reply sorted in one inbox.
Priced in US dollars, month to month
Every address checked before you send
Your own sending domain, set up for you
WHAT YOU WANT FROM YOUR MARKETING
Five things every trades business wants from its marketing.
Not likes. Not opens for the sake of it. Bookings on the calendar, quotes that close and customers who call you again next year.
More bookings when the season turns
Furnaces fail on the first cold snap. Driveways need salting the week the ice comes in. Send the tune-up offer, the gutter clean, the pre-winter inspection a few weeks before the calls start pouring in, and you're booked before the rush instead of scrambling through it.
The drag-and-drop editor builds the email in your brand in minutes, so the reminder goes out while there's still room on the schedule.
Fewer no-shows eating into the day
A reminder email the morning of the appointment, sent from your own domain, keeps a canceled slot from turning into an empty afternoon. Fill it instead with the next job on the list.
Reviews and referrals after every job
Send a quick thank-you and a review request the day the van pulls away, while the work is still fresh and the customer's still happy with it.
Repeat customers before they call someone else
A maintenance reminder timed to your trade, sent before the problem comes back, keeps last year's customer booking with you instead of searching for someone new.
Quotes that turn into booked jobs
A landing page on your own domain, built from the same brief as your email, collects the job details and books the estimate without a single round of phone tag.
CAMPAIGNS THAT WORK FOR YOU
Campaigns built around your busy season, not a marketing calendar.
Seven sends you can put straight into your own schedule, trade by trade, season by season.
Fall furnace & heating check-up
Send in September, before the first cold night sends everyone calling at once.
Spring gutter clean
Send after the snow melts, while last winter's damage is still easy to spot.
Air conditioning season countdown
Send in May, a few weeks before the first real heat, while your calendar still has room.
Storm-season readiness reminder
Send before storm season with a reminder to book roof, gutter and sump checks.
Snow removal & driveway sign-up
Send in October to lock in winter clients before the first snowfall fills every slot.
Thank-you and referral request
Send the day after every job, while the work is still fresh and easy to recommend.
Off-season maintenance plan offer
Send in January, your slow month, with a plan that fills the quiet weeks ahead.
A furnace tune-up email, drafted in nine minutes.
Give it one line: "Remind our heating customers to book a fall tune-up before the cold hits." It reads your brand settings for your logo, colors and the way you write, then designs the whole email: hero, offer, proof and footer.
The result reads like your business, not a template, because it's built from your own brief, your brand and your market research file.
Subject: Subject line
Fall Furnace Check-Up — Draft
Read more
THE FEATURES YOU'LL USE MOST
Four features built for busy trades.
Campaigns, a website, films and every reply, the four things that bring the next job in the door.
YOUR OWN ADDRESS
Your emails come from your own domain, set up for you.
Your customers see an email from yourcompany.com, not a string of numbers and letters they don't recognize. We register the domain, set up its authentication and host it, so every link, reply and landing page carries your name.
New domains build trust gradually: a new sending domain starts small and earns more volume as inbox providers accept its mail.
No DNS records for you to touch
SPF, DKIM and DMARC set up for you
Sending volume builds gradually as your domain earns trust
YOUR WEBSITE, DONE FOR YOU
A website for your trade, written and designed for you.
Give it your current site, or a few lines about the trade you're in, and it reads what's there, suggests three looks and plans your pages: home, services, about, contact and the pages a trades business actually needs.
It writes and designs every page in your brand, so a homeowner who finds you online sees the same colors, logo and voice as the email that brought them there.
Reads your current site or a short brief about your business
Designs your home, services, about and contact pages
Live on your own domain the same day
FILMS IN YOUR BRAND
Turn the finished job into a film homeowners actually watch.
Turn the job you just finished into a 60-second explainer, a 15-second ad or a square social post, made in your colors with your voice reading it out.
Every film comes in five shapes, tall, portrait, square, pin and wide, so the same before-and-after clip fits your website, your social feed and the email you send that afternoon.
An explainer, an ad or a social post, built from your brief
Every film comes in five shapes: tall, portrait, square, pin and wide
Ready for your website, your socials and your next email
EVERY REPLY, SORTED
Every reply lands in one inbox, sorted by job and stage.
Every reply to every campaign lands in one inbox, sorted by campaign, with the stage beside it: engaged, warm, hot, won or lost. No more digging through a personal inbox for last Tuesday's quote request.
Add a task to any lead so a follow-up call never slips through the cracks between two jobs.
Replies sorted by campaign, not buried in one big inbox
Every lead shows a stage: engaged, warm, hot, won or lost
Add a task so a quote request never slips through
GET STARTED
From sign-up to your first send in one afternoon.
No contract to sign, no technician to book. Here's the whole path.
Create your account
Sign up and pick a plan priced in US dollars. Change it or stop any month, no contract.
Tell us about your trade
Your logo, colors and the way you write go into your brand settings, so every email and page sounds like you.
We set up your sending domain
Your domain is registered, authenticated and hosted for you. There's no DNS record for you to touch.
Send your first campaign
Pick a season or a service, let the AI draft it, check it over, and send to a list that's already been verified.
QUESTIONS TRADES ASK
Answers before you call it in.
I'm not techy. Is this hard to set up?
You sign up, tell it about your trade, and it sets up your sending domain for you. There's no DNS record to find or copy, and the drag-and-drop editor needs no design experience.
Will my emails end up in spam?
Every address on your list is checked with its own mail server before you send to it, and your sending domain builds its volume gradually as inbox providers get to know it. Your campaigns go out at a pace Gmail, Microsoft and the rest trust.
Am I locked into a contract?
No. Plans are month to month, priced in US dollars. Change plans or stop whenever the season calls for it.
What happens to the customer list I already have?
Bring it in from any spreadsheet. The importer maps your columns to fields automatically, and every address is checked before it ever reaches a campaign.
Does this work for a one-person operation?
Yes. The same editor that runs a four-truck crew's emails runs a side gig's, and you move up a plan only when you need more.
Can a customer book straight from the email?
Yes, with online bookings turned on. The email links to a landing page on your own domain where they pick a time that's actually free, and the confirmation goes out from the same address.
Is this legal under the US anti-spam law?
The CAN-SPAM Act, the US anti-spam law, asks for clear sender identification, consent and an easy unsubscribe. Every campaign carries your sender details and a built-in unsubscribe link; getting consent before you add someone to your list is on you.
Keep the calls coming, job after job.
Month to month, priced in US dollars, with every address checked before you hit send.
See why trades businesses choose Big Bold Marketing