SIGN-UP FORMS
Grow a list full of people who actually said yes.
Put a sign-up form on your website, or a landing page if you don't have one yet. Built-in bot protection keeps the junk out, and double opt-in means every name on your list actually asked to be there.
One embed, any website
Bot protection built in
Double opt-in with one switch
WITHOUT PROTECTION
A form with no protection fills your list with the wrong names.
Put an open sign-up form on your website and you'll catch more than real customers. Automated bots fill in fake names, typo'd emails and throwaway addresses, because the form never asked whether a human was on the other end.
Every one of those entries counts against the list you send to. You're paying to reach addresses that were never real, and your reports fill with bounces that have nothing to do with how good your campaign was.
None of them ever open an email, because none of them ever asked for one. A list built that way looks big and sends worse.
HOW IT WORKS
From one embed to a confirmed subscriber, step by step.
Here's what happens between someone finding your form and landing safely on your list.
Add the embed
Drop one snippet of code onto your website, or use a landing page if you don't have a site yet. The form already matches your brand.
A visitor fills it in
Someone types their name and email. Built-in protection checks the submission for the patterns a bot leaves behind.
Confirm, if you switch it on
With double opt-in on, a confirmation email goes out from your own sending domain, asking them to confirm.
They land on your list
Only confirmed addresses join your list, mapped to the right fields and ready for your next campaign.
IN DETAIL
Three parts of a form that actually protect your list.
The embed, the bot protection and the confirmation: here's what each one actually does.
ONE EMBED
One embed, wherever your site already lives.
Copy one snippet of code and paste it onto your website. No plugin to install, no code to write beyond that, and no developer needed.
Don't have a website? The same form lives on a landing page instead, built in your brand, so you can start collecting sign-ups the same day you decide to.
One snippet for your website
Or a landing page if you don't have one yet
Matches your brand automatically
BOT PROTECTION
Bot protection that real people never notice.
Every submission is checked the moment it comes in. Automated sign-ups never reach your list, filtered out before they cost you a send or a bounce.
A real visitor never sees a puzzle or a tick-box. They type their name and email, hit submit, and that's it. The checking happens behind the scenes, not in front of your customer.
Filters out automated sign-ups
No puzzles for real visitors
Keeps your list clean from day one
DOUBLE OPT-IN
One switch, and only confirmed addresses join.
Switch on double opt-in and a confirmation email goes out the moment someone signs up, sent from your own sending domain. They click to confirm, and that's when they actually join your list.
The fields they fill in map straight to your list fields: name, location, favorite service, whatever you ask for. That data is ready the moment you write your next campaign, no extra setup.
One switch turns it on
Confirmation sent from your own domain
Fields map straight to your list fields
Subject: Subject
Sign-up form · double opt-in
Read moreWHAT IT MEANS FOR YOU
A smaller list that actually reads your emails.
Every one of these comes straight from a form that only lets the right people in.
A list built from real yeses
Every address on this list clicked confirm. That's a subscriber who wants your café's specials or your shop's new stock, not a stranger a bot picked for you.
A smaller, confirmed list outperforms a bigger messy one: fewer bounces, better opens, no wasted sends.
Set up once, running forever
Embed the form once and it keeps collecting sign-ups while you're serving customers, not babysitting a website.
Protection you never think about
Bot protection runs on every submission automatically, so real visitors never see a puzzle and fake ones never get through.
Confirmed from the first email
Turn on double opt-in and every new subscriber confirms through an email from your own domain before they join your list.
Ready to personalize from day one
Name, location, favorite service, whatever your form asks, lands in the matching list field, ready for your next campaign.
A form that actually protects your list, compared.
A typical form plugin
- No bot screening. Every submission gets in, real or not.
- Single opt-in only. Anyone who types an email joins right away.
- A generic look. The form rarely matches your site.
- Fields that go nowhere. Entries sit in the form, disconnected from your list.
- A separate plugin to install. More to manage, more to break.
Big Bold Marketing forms
- Built-in bot protection. Automated sign-ups never reach your list.
- Double opt-in, one switch. Only confirmed addresses join your list.
- Follows your brand. Colors, fonts and tone match automatically.
- Fields map to your list. Every answer is ready to personalize your next email.
- One embed. Copy, paste, done, or use a landing page instead.
QUESTIONS
What people ask about sign-up forms.
Still wondering? Here's what new senders ask us most.
What's double opt-in?
After someone signs up, they get an email asking them to confirm. Only confirmed addresses join your list, so every subscriber really asked to hear from you.
Do I need a website to use a sign-up form?
No. If you don't have a website yet, put the same form on a landing page instead. Either way it matches your brand and protects against bots.
How hard is it to add the form to my site?
Adding the form is one embed: copy a snippet and paste it onto your page. There's no plugin to install and no code to write beyond that.
What stops bots from signing up?
Built-in protection checks every submission for the patterns real browsers don't show. Bots get filtered out before they ever reach your list.
What happens to the fields people fill in?
Each field maps straight to a field on your list, name, email or anything else you ask for. That data is ready the moment you write your next campaign.
Does this keep me on the right side of American email law?
Double opt-in gives you a clear record of consent for every subscriber, exactly what the CAN-SPAM Act asks for. Every email you send through Big Bold Marketing carries an unsubscribe link too.
Can I turn double opt-in off?
Yes, it's one switch. Leave it off for single opt-in, or turn it on when you want every address confirmed before it joins your list.
What if someone on my current list never confirms?
Double opt-in only applies to new sign-ups through your form. A list you import keeps its current status unless you choose to re-confirm it.
WORKS WITH
Everything your new subscribers touch next.
A sign-up form is the start of the list. Here's where it connects.
Landing pages on your domain
No website yet? Put the same sign-up form on a landing page built from your brand, live on your own domain.
It's built from the same brief as your campaign: headline, copy, proof, form and call to action, ready the day you need it.
Lists and imports
Bring in the list you already have, mapped to the same fields your forms use.
See lists and importsEvery address checked
New sign-ups join a list where every address is checked with its mail server before you ever send to it.
See address checkingSegments and follow-ups
Once someone's on your list, follow up with the people who click, open or don't.
See segments
Grow a list that wants to hear from you.
One embed, built-in bot protection, double opt-in with one switch. Set up in US dollars, month to month.
See why Big Bold Marketing grows your list the right way