Video Academy
Short films on how Big Bold Marketing works, and how to use it.
72 films · 1 hr 46 min
Getting started
4 films · 7 min
Length 1:53Set up your brand
Let's do this! Let's set up your brand. Do it once, and everything Big Bold Marketing makes for you looks and sounds like you.
Length 1:46Upload and clean your list
Let's do this! Let's bring your contacts into Big Bold Marketing, and clean them on the way in.
Length 1:40Write a landing page with AI
Let's do this! In a couple of minutes you'll have a landing page that's written, designed and ready to test.
Length 1:16Plan your first campaign
Let's do this! Let's plan your first campaign. A few answers here, and everything after is written around them.
Email campaigns
5 films · 8 min
Length 1:50Write your campaign's emails
Let's do this! Let's write your campaign's emails. Your plan already knows the offer and who it's for, so the writing starts from there.
Length 1:41Choose who gets it and get it ready to send
Let's do this! Your emails are written. Now choose who gets them, check everything, and get the campaign ready to send.
Length 1:46Follow up with a sequence
Let's do this! Here's how to follow up, one person at a time, with the people who act on your campaign.
Length 1:29Collect sign-ups with a form
Let's do this! Here's how to put a sign-up form on your website, so new people can join your list by themselves.
Length 1:02Handle unsubscribes
Let's do this! Here's how to take someone off your emails when they ask you directly.
Replies
2 films · 3 min
Sending
2 films · 2 min
Your website
14 films · 17 min
Length 2:08Build your website with AI
Let's do this! Tell it about your business once, and it plans, writes and designs your whole website.
Length 1:56Change a page in the editor
Let's do this! Every page of your website can be changed, right on the page.
Length 1:16Add a page
Let's do this! Add a page to your website whenever your business grows.
Length 1:08Your website's logo, colours and fonts
Let's do this! Your logo, your colours and your fonts, on every page at once.
Length 1:01Your business details
Let's do this! The facts about your business, kept in one place.
Length 1:15Your menu and footer
Let's do this! Choose what's in your menu, and what sits at the foot of every page.
Length 1:09How your pages show in Google
Let's do this! Choose the title and the line people see when your page comes up in a search.
Length 1:13Write articles that bring in visitors
Let's do this! Articles answer the questions your customers search for, and bring them to your website.
Length 1:10Enquiries from your website
Let's do this! Every message from your website's forms, in one place, and the moment it arrives.
Length 1:27Take bookings on your website
Let's do this! Let customers book a time with you, straight from your website.
Length 0:49Visitor accounts and your people
Let's do this! Everyone who signs in to your website, listed in one place.
Length 1:03Check your website before it goes live
Let's do this! See every page as a visitor will, before anyone else can.
Length 0:52Put your website live
Let's do this! When it's ready, your website goes live in one press.
Length 0:52Use your own domain
Let's do this! Put your website on a domain you own.
Your online shop
4 films · 7 min
Length 1:55Build your online shop
Let's do this! Tell it what you sell, and it plans, writes and designs your whole shop.
Length 2:01Add a product to your shop
Let's do this! Put a product in your shop, with its words, its photo, its price and its stock.
Length 1:20Group products into collections
Let's do this! Group your products so buyers find what they came for.
Length 1:37Set up delivery and payments
Let's do this! Choose how your orders reach people, and how they pay you.
Media studio
1 film · 2 min
Your account
5 films · 6 min
Length 1:07Check your usage and credits
Let's do this! Here's where you see what you've used this month, and what you have left.
Length 1:03Choose or change your plan
Let's do this! Here's where you choose your plan, and change it later.
Length 0:57Your billing: card, credits and statements
Let's do this! Here's where your card, your credits and your statements live, and how to keep them in order.
Length 1:10Your account and your team
Let's do this! Here's where your own details live, and how to bring your team in.
Length 1:16Refer a business, earn a reward
Let's do this! Know another business that sends email? Here's how to share your link, and see what it earns you.
How it works
35 films · 54 min
Length 2:05Why every list is cleaned
Let's do this! Every list is cleaned before it sends. Here's what cleaning does, and why it matters.
Length 1:26What probing is
Let's do this! Some email addresses can't be checked just by asking their mail server. Here's how the platform checks them anyway.
Length 1:17The four mailbox providers
Let's do this! Every email lands with a mailbox provider, and each one decides for itself which senders to trust. Here's how the platform sorts your mail for them.
Length 1:22Traffic governance
Let's do this! Traffic governance sets how fast each sending domain sends to each provider. It all comes down to one simple rule.
Length 1:09Natural pace, and why it isn't warm-up
Let's do this! Mail goes out at a natural pace: a steady drip, spread across the whole sending window. Here's why it never rushes.
Length 1:09Many sending domains, one campaign
Let's do this! Every campaign is shared across several sending domains. Here's why, and how it works.
Length 1:13Design variants and the rarity score
Let's do this! The same email, sent over and over from one place, looks like a machine. Here's how design variants and the rarity score keep every send different.
Length 1:31A real page on every sending domain
Let's do this! Your landing page is served on every one of your sending domains. Here's why that matters, and where your links take people.
Length 1:23Real people, not machines
Let's do this! Not every open or click comes from a person. One machine, posing as a browser, once clicked for more than a thousand people. Here's how the platform tells people from machines.
Length 1:33One brand, everywhere
Let's do this! Your brand is set once, and used everywhere. Here's where it goes, and what it holds.
Length 1:29Your team, and who can do what
Let's do this! You can bring your team into your account, each with their own login. Here's who can do what.
Length 1:31How credits work
Let's do this! Everything you do on the platform runs on credits. Here's how they work, which ones go first, and where to see them.
Length 1:28Sending domains, set up for you
Let's do this! Your campaigns go out from sending domains of their own. Here's why, and what's set up for you when you add one.
Length 1:33Why your reply-to is verified
Let's do this! When someone replies to your campaign, the reply has to reach you. Here's why your reply-to address is verified first.
Length 1:38How a sign-up form fills your list
Let's do this! A sign-up form on your website adds people to your list. Here's how bots are kept out, and how each address is checked before it's mailed.
Length 1:38From a click to a lead
Let's do this! Your landing page's form turns a click into a lead. Here's what happens when someone fills it in.
Length 1:37Unsubscribes, honoured everywhere
Let's do this! When someone asks to stop hearing from you, the platform makes sure they do. Here's how an unsubscribe works, and how far it reaches.
Length 1:47One plan, the whole campaign
Let's do this! Your campaign's plan is four short answers. Here's how they shape the whole campaign.
Length 1:39How your emails are written
Let's do this! Ask for an email here, and it's written and designed for you in one go. Here's what it works from, and the rules it writes to.
Length 1:33Films in your brand
Let's do this! Your media studio makes films and ads for your business, in your brand. Here's how one is made.
Length 1:35A campaign that protects itself
Let's do this! Every campaign watches its own results while it sends, and pauses itself if something goes wrong. Here's what it watches, and what happens next.
Length 1:32What your results count
Let's do this! Your Results page adds up what your campaigns did. Here's what each number counts, and what it leaves out.
Length 1:35Your deliverability score
Let's do this! Your deliverability score answers one question: is your mail getting through? Here's what it measures, and when it appears.
Length 1:33One inbox for every reply
Let's do this! When people reply to your campaigns, the replies come back to one inbox. Here's how it's sorted, and what sits beside each one.
Length 1:42Your email signature
Let's do this! Your replies can end with a signature, in your brand. Here's what it holds, and where it goes.
Length 1:22Sequences, one person at a time
Let's do this! A sequence follows up one person at a time, after they act on one of your campaigns. Here's how it works.
Length 1:34What starts a sequence
Let's do this! A sequence never starts on its own. It starts with one person's own action, on one of your campaigns. Here's what counts, and what never does.
Length 1:44How your website is built
Let's do this! Your website isn't a template you fill in. Here's how it's built for your business, and why that matters.
Length 1:39How your website gets its address
Let's do this! Your website needs an address people can visit. Here's how it goes live, and how a domain you own becomes its address.
Length 1:36What Google sees on your pages
Let's do this! Every page of your website tells Google what it is. Here's what Google reads, and why it matters.
Length 1:43Why articles bring in visitors
Let's do this! Articles are how new people find your website. Here's how they're made, and why they bring in visitors.
Length 1:39How your bookings work
Let's do this! Your website can take bookings on its own. Here's how it offers times, and why you're never double-booked.
Length 1:37Where every enquiry goes
Let's do this! Someone fills in the form on your website. Here's where their enquiry goes, what's checked first, and why none get lost.
Length 1:44How your shop works
Let's do this! Your website can sell your products. Here's how your shop decides what's on sale, and what happens when someone orders.
Length 1:31How you get paid
Let's do this! Your shop takes payment the ways you choose. Here's how the money reaches you, and how each order reaches your buyer.