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Bookings website · Day spa · Napa Valley

Velvet & Vine Day Spa

A day spa among the vineyards of Napa: massage, facials, body rituals and couples' suites, with a garden pool and soaking tubs. Gift cards for every occasion.

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The website

Bookings website

Velvet & Vine Day SpaView full screen

Ritual · Libre Baskerville and Lato

A book serif that turns to italic, deep plum and champagne gold, and treatments laid out as numbered rows like a spa menu.

Sells an unhurried day among the Napa vineyards: massage, facials, couples’ suites and gift cards, booked in a few taps.

Its pages

On a computerOn a phone

The brand kit

Logo, colours, type and voice

Velvet & Vine Day Spa logo
Logo
Velvet & Vine Day Spa logo for dark grounds
On dark grounds

Colours

  • Primary#5B2A3C
  • Accent#C9A66B
  • Background#F7F6F3
  • Surface#F0EBE3
  • Text#1F1A17

Headings

Libre Baskerville

Aa Bb Cc 0123456789

Body

Lato

Aa Bb Cc 0123456789

Voice

Unhurried, sensory, refined.

Tone

  • luxury
  • calm
  • elegant

Written for

  • Couples
  • Visitors to Napa
  • Locals

Services

  • Massage
  • Facials
  • Body rituals
  • Couples' suite
  • Spa days

What it leads with

  • Licensed massage therapists and estheticians
  • Organic, locally made products
  • Gift cards available

Landing pages

1 landing page

Print

8 print pieces

Emails

6 emails

Campaigns

Sequence: Welcome to Velvet & Vine Day Spa

Email signature

Social and ads

2 films and 17 graphics

Films for social

Feed posts

Stories

Covers and link shares

Display banners

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