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Online shop · Coffee roaster · Melbourne

Ritual Coffee Roasters

Specialty coffee roasted weekly in Collingwood, Melbourne. Single origins and house blends, home brewing gear and subscriptions delivered Australia-wide.

The website

Online shop

Ritual Coffee RoastersView full screen

Boxed Mono · Figtree and Anonymous Pro

Monospace body text, the opening and quotes boxed in fine ink borders, and cards on soft pastels.

Sells single origins, house blends, brewing gear and subscriptions online, roasted weekly in Collingwood.

Its look was chosen from a study of the 12 best websites for a specialty coffee roaster.

Its pages

The brand kit

Logo, colours, type and voice

Ritual Coffee Roasters logo
Logo
Ritual Coffee Roasters logo for dark grounds
On dark grounds

Colours

  • Primary#2B1D16
  • Accent#C8A27A
  • Background#FCFCFC
  • Surface#F4F0EA
  • Text#12151B

Headings

Figtree

Aa Bb Cc 0123456789

Body

Anonymous Pro

Aa Bb Cc 0123456789

Voice

Knowledgeable and friendly.

Tone

  • modern
  • warm
  • crafted

Written for

  • Home brewers
  • Coffee lovers

Services

  • Single origin coffee
  • House blends
  • Coffee subscriptions
  • Brewing gear

What it leads with

  • Roasted every Tuesday, shipped within 48 hours
  • Free shipping on orders over $60
  • Direct-trade green coffee
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