Business website · Florist · Inner Melbourne
Petal & Stem
Florist in Fitzroy, Melbourne, making seasonal, garden-style arrangements for everyday, weddings and events, with same-day delivery across inner Melbourne.
The website
Business website
Garden Party · Fraunces and Nunito Sans
Film-grain photographs, a light high-contrast serif, typewriter labels and bands of plum and soft rose.
Sells same-day bouquets across inner Melbourne and takes enquiries for weddings, events and weekly business flowers.
Its look was chosen from a study of the 12 best websites for a florist.
Its pages
The brand kit
Logo, colours, type and voice
Colours
- Primary#7B3F61
- Accent#F4A7B9
- Background#FFF8F2
- Surface#F6EDE2
- Text#1F1A17
Headings
Fraunces
Aa Bb Cc 0123456789
Body
Nunito Sans
Aa Bb Cc 0123456789
Voice
Soft, seasonal, joyful.
Tone
- romantic
- natural
- creative
Written for
- Gift buyers
- Couples
- Businesses
Services
- Seasonal bouquets
- Wedding flowers
- Event styling
- Sympathy flowers
- Weekly flowers for business
What it leads with
- Same-day delivery across inner Melbourne for orders before 1pm
- Flowers sourced from Victorian growers
Emails
6 emails
Campaigns
- CampaignSeasonal flowers, hand-tied in Fitzroy
- CampaignFrom order to doorstep
- CampaignBefore you order
Sequence: Welcome to Petal & Stem
- Email 1 of 3Welcome to Petal & Stem
- Email 2 of 3Made fresh, delivered today
- Email 3 of 3Flowers hand-tied, delivered today
Email signature
Social and ads
17 graphics
Feed posts
Square post1080 × 1080
Square post1080 × 1080
Portrait post1080 × 1350
Square post1080 × 1080
Portrait post1080 × 1350
Stories
Covers and link shares
Display banners
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