Skip to content

← All work

Online shop · Natural skincare · Nelson, New Zealand

Kōwhai Skincare

Natural skincare made in Nelson, New Zealand, with native botanicals like kawakawa and harakeke. Cleansers, serums and balms for sensitive skin, in refillable glass.

View the website

The website

Online shop

Kōwhai SkincareView full screen

Apothecary · Oranienbaum and Libre Franklin

A condensed display serif beside still-life products on beige, outline pills with lowercase labels and one deep moss band.

Sells native-botanical cleansers, serums and balms for sensitive skin, in refillable glass, straight from Nelson.

Its look was chosen from a study of the 12 best websites for a natural skincare brand.

Its pages

On a computerOn a phone

The brand kit

Logo, colours, type and voice

Kōwhai Skincare logo
Logo
Kōwhai Skincare logo for dark grounds
On dark grounds

Colours

  • Primary#3D4A3E
  • Accent#E9B44C
  • Background#E0DDD7
  • Surface#DED8CD
  • Text#1C221C

Headings

Oranienbaum

Aa Bb Cc 0123456789

Body

Libre Franklin

Aa Bb Cc 0123456789

Voice

Gentle, pure, refined.

Tone

  • natural
  • calm
  • elegant

Written for

  • Women 25–55
  • People with sensitive skin

Services

  • Cleansers
  • Serums
  • Moisturisers
  • Balms
  • Gift sets

What it leads with

  • Made in New Zealand
  • Vegan and cruelty-free
  • Refillable glass bottles

Landing pages

2 landing pages

Print

10 print pieces

Emails

6 emails

Campaigns

Sequence: Welcome to Kōwhai Skincare

Email signature

Social and ads

2 films and 17 graphics

Films for social

Feed posts

Stories

Covers and link shares

Display banners

Let's build yours next!
Bea Bold jumping for joy

Like what you see? Yours is next.

Give Big Bold Marketing a few lines about your business, or your current site, and your new website is written, designed and live the same day.

See why Big Bold Marketing is built for you