Online shop · Fashion label · Across the US and to 50+ countries
DNK Apparel
Everyday denim, sneakers, tees and hoodies for women and men, plus a small range of bags, purses and bracelets. Designed in Brooklyn and shipped across the US and to more than 50 countries.
The website
Online shop
Editorial · Fraunces and Inter Tight
A soft display serif over clean sans text, tight square corners and product photography given the room.
Sells everyday denim, sneakers, tees and hoodies online, designed in Brooklyn and shipped to more than 50 countries.
Its pages
The brand kit
Logo, colours, type and voice
Colours
- Primary#10B981
- Accent#0084D6
- Background#FAFDFD
- Surface#F1F4F4
- Text#333333
Headings
Fraunces
Aa Bb Cc 0123456789
Body
Inter Tight
Aa Bb Cc 0123456789
Voice
The copy speaks to everyday shoppers looking for seasonal deals, using short punchy phrases like 'Shop Now' and 'Raining Offers For Hot Summer!' to push urgency and discounts. It favors simple, conve…
Tone
- casual
- promotional
- upbeat
- direct
Written for
- Women's fashion shoppers
- Men's fashion shoppers
- Accessories buyers
Services
- Jeans
- Sneakers
- T-shirts
- Hoodies
- Bags and accessories
What it leads with
- Fast, tracked delivery across the US and to more than 50 other countries
- Checkout is encrypted end to end
- DNK Yellow Shoes rated 5.00 out of 5
Emails
6 emails
Campaigns
Sequence: Welcome to DNK Apparel
Email signature
Social and ads
17 graphics
Feed posts
Square post1080 × 1080
Square post1080 × 1080
Portrait post1080 × 1350
Square post1080 × 1080
Portrait post1080 × 1350
Stories
Covers and link shares
Display banners
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