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Business website · Childcare centre · Belconnen, Canberra

Brightsparks Early Learning

Early learning centre in Belconnen, Canberra, for children from six weeks to school age. Play-based learning, a big garden, meals cooked on site and a preschool program.

The website

Business website

Brightsparks Early LearningView full screen

Jellybean · Parkinsans and Figtree

A rounded, tightly set headline, photographs in soft blob shapes, sunny pill buttons and bright pastel cards.

Reassures Belconnen parents about rooms, teachers and meals from six weeks to school age, then books a centre tour.

Its look was chosen from a study of the 12 best websites for a childcare centre.

Its pages

The brand kit

Logo, colours, type and voice

Brightsparks Early Learning logo
Logo
Brightsparks Early Learning logo for dark grounds
On dark grounds

Colours

  • Primary#3A86FF
  • Accent#FFBE0B
  • Background#FFFFFF
  • Surface#F1F7FF
  • Text#111B2C

Headings

Parkinsans

Aa Bb Cc 0123456789

Body

Figtree

Aa Bb Cc 0123456789

Voice

Warm, kind, reassuring.

Tone

  • warm
  • playful
  • trustworthy

Written for

  • Parents

Services

  • Nursery (6 weeks–2 years)
  • Toddlers (2–3 years)
  • Preschool program (3–5 years)
  • Meals cooked on site

What it leads with

  • Rated Exceeding the National Quality Standard
  • Approved for the Child Care Subsidy
  • Degree-qualified early childhood teachers

Landing pages

1 landing page

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