How it works
What starts a sequence
A sequence starts only on one person's own action, on a campaign you name and sent them (a click in it, its landing page form or a reply) or on the form of a landing page you choose, never on a list, a date, a score or an open.
A sequence never starts on its own. It starts with one person's own action: on one of your campaigns, and only a campaign that was sent to them, or on the form of one of your landing pages. The same rules sit under every way in, so a sequence always follows someone who showed interest.
What starts one, and what never does
| Starts one | Never starts one |
|---|---|
| A click in the campaign you name: any link, or only the one you choose | Any campaign, rather than one you name |
| The form on that campaign's landing page | A form on your website |
| A reply to that campaign | A list, a date, a score or an open |
| The form on a landing page you choose, whoever fills it in | A sign-up form you put on your own website |
Only a person's click counts. Real people, not machines explains how machines are left out.
A welcome sequence from a landing page
A sequence can start when anyone fills in the form on one of your landing pages, wherever they came from: a campaign, an ad, a social post or a shared link. That's how each new sign-up gets a welcome sequence.
- Choose Fills in the form on a page as the sequence's start, and the page.
- Adding it switches on Also start people who fill in the form from an ad, a social post or a shared link. Switch it off, and only people one of your campaigns brought start it.
- The page's form puts each sign-up on its list first, and each person is in one sequence per page at a time.
When they do more
A person is in one sequence per campaign at a time. Say a click starts theirs:
- If they then fill in its form, they move to the sequence the form starts, because a form beats a click.
- A reply beats a form.
- Another click never moves them.
Why it's this strict
- Only someone the campaign was sent to can start it.
- Each person goes through a sequence once, ever.
- Adding someone by hand, with Add to sequence, follows the same rules.
- If one campaign suddenly starts far more people on one sequence in an hour than one at a time explains, new starts pause, and the sequence tells you why.
See a sequence's starts
Open Sequences. The Starts when someone column shows what starts each one, and the campaign it's on: Clicks a link in, Fills in the form from or Replies to. A sequence with no start says Added by hand.
Open a sequence.
Open its Starts tab. Every start it has is here.
Each start reads as a sentence: When someone clicks a link, fills in its landing page form, or replies, on the campaign you choose, or fills in the form on a page you choose. A click can be any link, or Only one link.
To set up a sequence and its starts, follow Follow up with a sequence.
Related
- Sequences, one person at a timeA sequence sends designed emails, in order, to one person at a time after they act on a campaign you sent them, never in bulk, and ends when its emails run out.How it works
- Follow up with a sequenceOpen your campaign, press Add a sequence, say how many emails and what they lead to, let it plan and write them, check what starts it, then press Turn it on.Step by step · 15 steps
- From a click to a leadWhen someone from your campaign fills in your landing page's form, they become a warm lead linked to that campaign, and their entry lands in your inbox to answer.How it works
- Real people, not machinesEvery open and click is checked before it's counted, so your results and your sequences follow real people, never the scanners and fake browsers that open and click on their own.How it works